The price per kilogram for soups, broths, and their preparations in Denmark showed fluctuations from 2011 to 2021. Initially priced at €2.94 in 2011, it witnessed a gradual decline until 2013, followed by an increase, peaking at €3.05 in 2021. Over the last two years, the category experienced a cumulative increase of approximately 1.5%, with a compound annual growth rate (CAGR) over the last five years of about 0.66%.
Future trends to watch for include:
- Consumer preferences shifting toward convenient and healthy soup options.
- The potential impact of inflation and supply chain disruptions on prices.
- Innovation in flavors and formulations to meet evolving taste preferences.
