Forecast: Rum Sales in the US

The US rum market has shown fluctuating trends over the past decade. From 2013 to 2023, rum sales experienced a modest decline and recovery, with 2013 sales at 25.57 million units and 2023 sales at 25.5 million units. The market faced a sharp drop in 2020 due to external factors but rebounded in subsequent years. Year-on-year variations show a mix of growth and declines, notably a 15% increase in 2021 and a moderate 0.45% growth in 2023. The Compound Annual Growth Rate (CAGR) over the last five years has been around 0.48%, indicating steady but slow recovery.

Future trends to watch for:

  • Projected gradual growth with a 0.38% forecasted CAGR over the next five years.
  • Continued fluctuation in consumer preferences toward premium or craft rum offerings.
  • Potential impacts of economic shifts and ongoing changes in global trade policies on rum imports.

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