In the UK, household expenditure on not concentrated soft drinks is projected to experience a marginal decrease from 45.62 pence in 2024 to 45.51 pence per capita per week by 2028. This gradual decline suggests a negligible year-on-year negative growth, highlighting a slight but consistent shrinking trend over the forecast period. Compared to 2023, where expenditure was slightly higher, the compound annual growth rate (CAGR) reflects a stable, yet downward trend.

Future trends to watch for include:

Potential shifts in consumer preferences towards healthier beverage options.
Impact of economic factors and inflation on discretionary spending.
Innovations in product offerings and marketing strategies by beverage companies.