The price per unit of frozen vegetables and vegetable mixtures in Greece saw fluctuations from 2011 to 2020, starting at €2.5 in 2011 and ending at €2.12 in 2020. The data shows a decline in average price with significant decreases in 2013, 2016, and 2019. Between 2019 and 2020, the price slightly increased by 6.53%. The cumulative annual growth rate (CAGR) over the five years leading to 2020 was negative, reflecting an overall downward trend.
Looking forward into 2024, potential trends to watch include the impact of economic recovery post-pandemic on consumer purchasing power and interest in sustainable local produce, which could influence demand and pricing dynamics in the segment.
