In 2023, Italy led the European sold production of toilet paper, handkerchiefs, cleansing or facial tissues and towels, tablecloths, and serviettes with a share of 20.04%, followed closely by Germany at 19.94%. The UK, Poland, and Spain rounded out the top five. Notably, France experienced a significant decline of 10.11% in production share, while Poland and Portugal saw increases of 3.21% and 2.66%, respectively. Greece and Estonia registered steep declines at 29.58% and 31.46%. Over the past five years, production has generally seen varied growth, indicating shifting market dynamics.
Future trends to watch include the potential recovery in markets with recent declines such as France and Greece. Continued growth in Eastern European countries like Poland and Bulgaria could reshape the regional balance. Sustainability and eco-friendly production practices are likely to become key factors influencing production and market share across Europe.
Top countries in Sold Production of Toilet Paper, Handkerchiefs, Cleansing or Facial Tissues and Towels, Tablecloths and Serviettes Share by Country (Kilograms)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 20.04 | 2023 | +1.48% | +0.33% | View data |
| 2 | 2 Germany | 19.94 | 2023 | -3.32% | -2.9% | View data |
| 3 | 3 United Kingdom | 15.06 | 2023 | +0.12% | -1.26% | View data |
| 4 | 4 Poland | 11.47 | 2023 | +2.69% | +3.21% | View data |
| 5 | 5 Spain | 10.61 | 2023 | +1.79% | +1.6% | View data |
| 6 | 6 France | 6.57 | 2023 | -10.38% | -10.11% | View data |
| 7 | 7 Sweden | 3.35 | 2023 | -1.97% | -2.13% | View data |
| 8 | 8 Portugal | 3.12 | 2023 | +3.19% | +2.66% | View data |
| 9 | 9 Slovakia | 2.21 | 2023 | +2.98% | +1.32% | View data |
| 10 | 10 Romania | 2.06 | 2023 | +1.02% | +0.53% | View data |
