The employment in the advertising and market research sector in Belgium has shown fluctuations over the past decade. The employment value stood at 10.8 thousand FTEs in 2023, showing a general downward trend since 2013 with a few recovery periods. Specifically, the past two years saw a slight decline, with a reduction of 0.52% in 2022 and 0.51% in 2023. The average annual decline over the last five years was 1.21%.

The forecast period from 2024 to 2028 predicts a continued gradual decline, with a compound annual growth rate (CAGR) of -0.39%. Key trends to watch for in the future include:

Technological advancements potentially reducing the need for human labor.
Shifts in consumer behavior impacting the focus of advertising efforts.
Adoption of data analytics and digital marketing tools influencing employment dynamics.