The turnover of the advertising and market research industry in Norway stood at €2.73 billion in 2023. Forecasts indicate a steady increase over the next five years, with values predicted to reach €2.75 billion in 2024, €2.77 billion in 2025, €2.79 billion in 2026, €2.81 billion in 2027, and €2.83 billion in 2028. This reflects a year-on-year growth rate of approximately 0.7% from 2024 to 2028 and a compound annual growth rate (CAGR) of 0.73% over these five years.
In future trends, watch for advances in digital marketing technologies and increased demand for data-driven market research influencing the industry. Additionally, the growing focus on personalized advertising and the impact of regulatory changes could play significant roles in shaping the market landscape.
