The Romanian soap market has fluctuated between 2013 and 2023, with a varied trajectory. The market size was valued at 128.63 million USD in 2023, showcasing an overall decline from earlier peaks. Notable drops were observed in 2015 and 2020, with a consistent downward trend reflected by a -0.91% year-over-year decrease in 2023. The compound annual growth rate over the last five years was -0.93%, indicating a general downward market trend.
Future trends to watch for:
- Growing consumer preference for eco-friendly and organic products.
- Potential rebound in response to increased hygiene awareness post-COVID-19.
- Market expansion possibilities through diversification and innovation.
