The biscuits market in France has demonstrated consistent growth over the decade, with the per capita consumption increasing from 0.55 kg in 2013 to 1.39 kg in 2023. The most significant growth occurred between 2016 and 2017, but the market stabilized with moderate annual increases thereafter. Between 2021 and 2023, the year-on-year growth averaged 4.76%, and the compound annual growth rate over the last five years was about 4.96%.
Future trends to watch for:
- Increasing consumer preference for healthier and organic biscuits could drive market diversification.
- Emergence of e-commerce may influence distribution channels and accessibility.
- Sustainability and packaging innovations are expected to shape consumer choices.
