The biscuits market in Italy demonstrated a gradual growth in volume per capita from 2013 to 2023, starting at 0.69 kg and reaching 0.82 kg. Particularly notable was the increase in 2020 where consumption peaked at 0.83 kg, influenced potentially by pandemic-related factors. Year-on-year changes reflect a decrease in 2021 followed by stability and slight recovery with an 0.82 kg consumption in 2023. The last five years calculated a compound annual growth rate (CAGR) showing steady interest and moderate consumption increase.
Looking ahead, attention should be placed on:
- Changing consumer preferences towards healthier biscuit options.
- Potential impacts from economic fluctuations affecting purchasing power.
- Continued effects of post-pandemic consumption habits.
