In 2023, the production of audiovisual and broadcasting in Austria stood at €3.36 billion. The industry has shown fluctuations over the past decade, experiencing significant drops in 2020 due to external factors, but steadily rebounding to a stronger position by 2023. Year-on-year growth was 1.87% in 2023, with a compounded annual growth rate (CAGR) of 2.33% over the last five years.

Moving forward, from 2024 to 2028, the industry is forecasted to grow at an average annual rate of 1.44%, with an overall growth rate of 7.41% by 2028. It is crucial to observe the following future trends:

Technological advancements, particularly in streaming and on-demand services, influencing production practices and distribution.
Shifts in consumer behavior towards digital and mobile consumption impacting traditional broadcast channels.
Policy changes and regulatory frameworks that could affect the industry's growth trajectory.