From 2013 to 2022, there has been fluctuating growth with peaks in 2015 (34.67%) and notable dips in 2017 (-6.67%) and 2020 (-15.23%). The average annual growth (CAGR) over the past five years shows a modest increase of 1.76%, with a forecasted 5-year CAGR of 1.45% up to 2028. This indicates a stable yet slow growth trajectory in advertising turnover.
Forecasts suggest steady growth in the advertising sector with turnover reaching 4.1058 trillion South Korean Wons by 2028, an overall growth rate of 7.48% over five years. Key future trends to watch include the increasing impact of digital advertising, the role of artificial intelligence in ad targeting, and a potential resurgence in traditional media due to integrated marketing strategies.
