From 2012 to 2022, the brochures and leaflets market in India demonstrated an overall growth in value per capita from 0.32 to 0.59 USD. Although there was a slight dip in 2016 and a significant drop in 2020, the market quickly regained momentum, with a notable spike in 2021.
Year-over-year, 2021 saw an impressive 19.0% increase reflecting a post-pandemic recovery, followed by a 3.5% rise in 2022. The Compound Annual Growth Rate (CAGR) over the last five years (2018-2022) stands at approximately 4.8%, indicative of steady market expansion.
Looking ahead to 2024 and beyond, key trends to monitor include digital integration in print marketing, sustainability practices within the print industry, and potential disruptions from digital-only marketing strategies. The interplay between print and digital and shifts in consumer preferences will be crucial factors in shaping future market dynamics.