From 2013 to 2023, the beer market volume in Germany showed a general declining trend with some fluctuations. The market value stood at 6.7784 billion liters in 2023. Notably, between 2013 and 2020, the market observed several year-on-year declines, with the notable exception in 2014 (+0.71%) and 2018 (+2.65%). The largest year-on-year decrease occurred in 2020 (-6.56%). Over the last five years (2019-2023), the CAGR was -2.54%, indicating a substantial contraction in the market volume.

Looking ahead from 2024 to 2028, the market is forecasted to continue its decline with a forecast 5-year CAGR of -0.71%. This demonstrates a slower but persistent negative growth rate, projecting a total reduction in market volume by approximately 3.5% over this period.

Future trends to watch for include:

Changing consumer preferences toward non-alcoholic and craft beers could influence market dynamics.
Health consciousness and lifestyle changes could drive demand for lower alcohol and health-oriented beverage options.
Potential regulatory changes impacting beer production and distribution.