The tea market size value per capita in Italy was approximately 1.63 Euros in 2023. The forecast from 2024 to 2028 shows a gradual decline in per capita expenditure on tea, with values anticipated to decrease from 1.6 Euros in 2024 to 1.48 Euros by 2028. This suggests a negative compound annual growth rate (CAGR) over the next five years.
Year-on-year percentage changes:
- 2024-2025: -1.88%
- 2025-2026: -1.91%
- 2026-2027: -1.95%
- 2027-2028: -1.99%
Future trends to watch for include the potential impact of health trends influencing consumer preferences towards alternative beverages and the influence of economic factors that might alter consumer spending patterns on tea products in Italy. Monitoring emerging tea varieties and flavors could also influence market dynamics.
