In 2023, the grape market size volume per capita in South Africa was 0.73 Kilograms. The forecasted values from 2024 to 2028 show a consistent downward trend. Specifically, the year-on-year variations are as follows: 2024 (-11.0%), 2025 (-12.3%), 2026 (-14.0%), 2027 (-16.3%), and 2028 (-19.5%). The Compound Annual Growth Rate (CAGR) over the last five years indicates an average annual decrease of -13.2%.
Future trends to watch for:
- Impact of changing consumer preferences and dietary habits.
- Potential influence of economic conditions on consumers' purchasing power.
- Effectiveness of marketing strategies aimed at reversing the declining trend.
