Between 2012 and 2022, the soap market in Kenya exhibited a consistent upward trend, growing from USD 136.66 million in 2012 to USD 254.21 million in 2022. Noteworthy growth occurred between 2017 and 2020, with the market value experiencing annual growth rates peaking at 15.87% in 2018. The compound annual growth rate (CAGR) over the last 5 years was 8.45%, indicative of steady market expansion.
The most recent data shows a market size value of USD 254.21 million for 2022 with a year-on-year increase of 3.53% from 2021 to 2022. The slight deceleration in growth observed in the last two years may point towards market maturity or potential saturation.
Looking ahead to 2023, the market is projected to continue its growth trajectory. Key trends to watch include the increased demand for natural and organic products, heightened consumer awareness on hygiene due to the COVID-19 pandemic, and potential market entrants influencing competitive dynamics. Technological advancements in product formulation and sustainable packaging will also play a significant role in shaping market growth.
| # | 52 Countries | US Dollars | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Indonesia | 1,657,200,000 | 2023 | +4.14% | +5.44% | View data |
| 2 | 2 United Kingdom | 1,148,200,000 | 2023 | -0.26% | +0.39% | View data |
| 3 | 3 Germany | 1,113,300,000 | 2023 | +0.59% | -0.38% | View data |
| 4 | 4 France | 1,070,200,000 | 2023 | -0.84% | -1.46% | View data |
| 5 | 5 Canada | 1,029,900,000 | 2023 | -1.1% | -1.46% | View data |
| 15 | 15 Peru | 322,510,000 | 2023 | +1.61% | +1.93% | View data |
| 16 | 16 Poland | 316,570,000 | 2023 | +0.22% | +0.16% | View data |
| 17 | 17 Kenya | 311,500,000 | 2023 | +7.72% | +9.67% | |
| 18 | 18 Mexico | 296,360,000 | 2023 | -1.44% | -0.63% | View data |
| 19 | 19 Argentina | 239,930,000 | 2023 | -2.44% | -2.89% | View data |
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