The Swedish still wine market volume demonstrated varied trends over the past decade. Starting with strong growth from 2013 to 2015, the volume peaked in 2015 before seeing stagnation and decline. The most notable dip occurred in 2020 with a significant -17.02% year-on-year drop. Recovery efforts saw a rebound in 2021. However, from 2023 onwards, data shows slight contractions with a -0.56% variation in 2023. The 5-year CAGR ending in 2023 was -0.26%, highlighting a general downward trend. Looking forward, forecast data predicts a continuing slight decrease at a CAGR of -0.46% by 2028.
Future trends to watch for:
- Sustainability and eco-friendliness driving purchasing behavior
- Potential shifts back towards indoor dining increasing demand
- Changes in consumer preferences towards premium and organic wines
