The data for 2024 indicates significant variations in online purchase behavior among European countries. Ireland, Eastern Netherlands, and the Western Netherlands lead in last purchases online with high percentages. In contrast, countries like Italy, Croatia, and Greece lag behind, suggesting regional variations in digital commerce engagement. The Czech Republic and Hungary showed remarkable increases, highlighting their growing digital markets. Conversely, Switzerland and Germany experienced slight declines, potentially indicating market saturation or changing consumer behaviors.
Looking forward, it is essential to monitor the rising countries like Hungary, Croatia, and Italy, which show strong upward trends. The expansion of e-commerce infrastructure and digital payment solutions in these regions could further influence online purchasing behaviors. Additionally, watching trends in cybersecurity and digital literacy could provide insights into the evolving digital landscape for online purchases in Europe.
| # | 10 Countries | Percent of Persons | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Eastern and Midland Ireland | 87.12 | 2023 | |||
| 2 | 2 Western Netherlands | 85.1 | 2023 | |||
| 3 | 3 Budapest | 84.66 | 2023 | |||
| 4 | 4 United Kingdom | 83.95 | 2023 | +0.32% | +1.41% | View data |
| 5 | 5 Capital Region of Denmark | 83.64 | 2023 | |||
| 6 | 6 Eastern Netherlands | 83.55 | 2023 | |||
| 7 | 7 Southern Netherlands | 83.2 | 2023 | |||
| 8 | 8 Netherlands | 82.97 | 2023 | +5.93% | +4.11% | View data |
| 9 | 9 Region Zealand (Denmark) | 82.78 | 2023 | |||
| 10 | 10 Northern and Western Ireland | 82.74 | 2023 |
Latest reports
US E-Commerce Market Report- Q1 2025
The first quarter of 2025 showcased significant shifts in the US e-commerce landscape, marked by robust growth in specific sectors such as fashion,...
China E-Commerce Market Report- Q1 2025
In the first quarter of 2025, the e-commerce landscape in China experienced robust growth, fueled by strategic advancements in technology and a favorable...
Japan E-Commerce Market Report- Q1 2025
In Q1 2025, Japan's e-commerce market showcased significant growth and adaptation across various sectors, driven by technological advancements and evolving consumer preferences. A...
Germany E-Commerce Market Report- Q1 2025
In Q1 2025, the E-Commerce landscape in Germany experienced significant developments across various segments, driven by technological innovations, strategic partnerships, and shifting consumer...
India E-Commerce Market Report- Q1 2025
The E-Commerce India market in Q1 2025 showcases remarkable growth driven by evolving consumer behaviors, technological advancements, and strategic market expansions. This quarter...
UK E-Commerce Market Report- Q1 2025
The first quarter of 2025 has highlighted several transformative trends within the UK's e-commerce sector. These developments are reshaping the landscape of E-Commerce...
France E-Commerce Market Report- Q1 2025
In the first quarter of 2025, the e-commerce landscape in France exhibited significant trends in mobile commerce, sustainability, cross-border trade, and consumer behavior....
Canada E-Commerce Market Report- Q1 2025
The Canadian E-Commerce market in Q1 2025 is marked by a complex interplay of economic factors, consumer behavior shifts, and strategic adaptations by...
Brazil E-Commerce Market Report- Q1 2025
The first quarter of 2025 has underscored significant trends and developments in Brazil's E-Commerce landscape, focusing on the pivotal areas of Mobile Commerce,...
Italy E-Commerce Market Report- Q1 2025
In the first quarter of 2025, Italy's e-commerce market demonstrated robust growth despite challenges in traditional retail sectors and external economic pressures. The...
