The sold production of eye make-up preparations in the UK showed varied trends from 2013 to 2023, peaking at 60.261 million euros in 2015 and falling steadily thereafter to 35.734 million euros in 2023. The market has seen significant year-on-year declines, notably in 2016, 2017, and 2020 with rates of -12.93%, -15.87%, and -12.73% respectively. More recently, the last two years through 2023 saw relatively smaller declines of -4.99% and -5.15%. The 5-year CAGR leading up to 2023 stood at -3.06%.
Going forward, forecasts show a continuing decline in sold production with figures projected to drop to 25.594 million euros by 2028. The forecasted 5-year CAGR is expected to be -5.3%, indicating an average annual reduction rate, leading to a cumulative 23.83% shrinkage over this period. Key future trends to watch for include market saturation, changing consumer preferences, economic factors, and potential product innovations which could influence market dynamics positively or negatively.
