The domestic consumption of orange juice in Australia is forecasted to decline steadily from 2024 through 2028. The value in 2023 stood at approximately 30.25 thousand metric tons. Notably, 2024’s consumption is expected to be 29.43 thousand metric tons, representing a -2.71% year-on-year decrease. By 2025, the value is projected to further drop to 28.65 thousand metric tons, marking a -2.65% decline from 2024. This downward trend continues with a decline of -2.65% in 2026 to 27.89 thousand metric tons, followed by a -2.73% decrease in 2027 to 27.13 thousand metric tons, and subsequently a -2.76% reduction to 26.38 thousand metric tons in 2028. The compounded annual growth rate (CAGR) from 2024 to 2028 is around -2.58%, indicating an average decline in consumption of orange juice by this percentage per year over these five years.
Future trends to watch for:
- Potential impacts of health trends favoring fresh juice and natural beverages over processed ones.
- Changes in consumer preferences and demographic shifts.
- Economic factors such as pricing of fresh oranges and imported substitutes.
- The influence of marketing campaigns advocating for the health benefits of orange juice.
- Environmental factors affecting orange production and consequently the juice supply.
