The value added by the Internet Publishing and Broadcasting industry in Australia has shown significant fluctuations from 2013 to 2023. It stood at 1,460.0 million AUD in 2023. The early years displayed modest growth, peaking sharply in 2017 with a 108.73% year-on-year increase. However, this was followed by a substantial decrease in 2018. From 2019 onwards, the industry has experienced relatively steady growth with notable year-on-year increases, including a remarkable 27.36% rise in 2022. The average growth per year, measured as CAGR, over the last five years stands at 11.37%.
Going forward, the forecast indicates consistent growth, with a forecasted 5-year CAGR of 5.23%, leading to a significant increase in value added by 2028, reaching 2,040.0 million AUD. This suggests a growth of 29.02% over the next five years.
Future trends to watch for:
- Continuous shifts in digital content consumption and its impact on advertising revenues.
- Technological advancements such as AI and machine learning in content creation and delivery.
- Regulatory changes that could affect the digital publishing landscape.
- The evolving behavior of Australian consumers regarding online media.
