The margarine market in France has shown a steady decline in volume over the past decade, with actual data indicating a decreased trend from 2013 to 2023. The market stood at 201.77 million kilograms in 2023, down from 299.5 million kilograms in 2013. Over the last two years, the market experienced a drop of over 4% year-on-year. The five-year CAGR for the period leading up to 2023 was -5.16%.
Future forecasts suggest this downward trend will continue, with the market expected to further decline to 157.71 million kilograms by 2028, representing a forecasted five-year CAGR of -3.94% and an overall decline of 18.19% from 2023 to 2028.
Future trends to watch for:
- Substitution by healthier fat alternatives
- Changing consumer health perceptions
- Regulatory impacts on trans fats
- Innovations in plant-based and sustainable margarine options
