The Eye Make-Up Preparations market in Poland has observed a declining trend when expressed in value, standing at $276.41 million in 2023. Between 2013 and 2023, the market exhibited fluctuations with minor periods of positive growth, such as in 2018 and 2019. However, the overall trend has been negative, particularly from 2016 onwards.
The market saw a year-on-year variation of -0.65% in both 2022 and 2023, indicating a consistent decline. The CAGR over the last five years registered at -0.34%, reflecting a gradual reduction in market size.
Forecasts from 2024 onwards project a continued decrease, with an expected CAGR of -0.52% over the next five years, culminating in a forecasted value of $267.57 million by 2028.
Future trends to watch for include shifts towards natural and organic products, as well as the impact of emerging beauty tech innovations. Consumer preferences could also be influenced by socioeconomic developments and evolving beauty standards.