The hair care market in France experienced fluctuating growth from 2013 to 2023, with an evident decline in recent years. Between 2013 and 2016, the market saw robust growth, marked by year-on-year increases ranging from 4.45% to 5.85%. However, starting from 2017, the market experienced a downturn, culminating in a significant drop in 2020. Despite a minor recovery in 2022, the market value decreased again in 2023, standing at 283.32 million Euros, reflecting a -2.75% change from the previous year. The cumulative annual growth rate (CAGR) over the last five years was -3.08%, indicating a diminishing market.
Looking ahead, the hair care market is projected to continue its downward trend, with an expected -5.04% CAGR from 2024 to 2028, translating to a -22.8% forecasted growth rate over this period.
Future trends to watch for:
- Continued market contraction and its impacts on industry players.
- Potential innovations in hair care products aimed at reinvigorating consumer interest.
- Shifts in consumer behavior influenced by economic factors and changing lifestyle preferences.
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