The fresh cranberry consumption in Canada is projected to grow consistently from 2024 to 2028, with a forecasted increase from 141.7 thousand metric tons to 168.61 thousand metric tons. This indicates robust growth following the 2023 baseline of actual consumption, which stood below 141.7 thousand metric tons. The year-on-year increase ranges from approximately 4.77% to 4.11% annually. Over the five-year period, the compound annual growth rate (CAGR) is projected to be significant, reflecting a consistent upward trend in cranberry consumption among Canadians.
Future trends to watch for include:
- Increasing consumer awareness of health benefits associated with cranberry consumption.
- Potential impacts of climate change on cranberry cultivation and subsequent supply chain adjustments.
- Expansion into new markets or demographic segments within Canada.
- Technological advances in agricultural practices enhancing yield and quality.
