The flavoured liquid milk products market in Austria has seen a steady decline in volume from 39.321 million kg in 2013 to 29.803 million kg in 2023, representing a significant downtrend. The year-on-year variations exhibit fluctuations, with a noticeable drop of 2.93% in 2023. Over the last two years, the market contracted by 2.76% in 2022 and 2.93% in 2023. The compounded annual growth rate (CAGR) over the past 5 years was -3.38%, reflecting a consistent yearly decrease in market volume.
Forecasts indicate that the market will continue declining, with the volume expected to reach 25.446 million kg by 2028. The forecasted 5-year CAGR stands at -2.52%, translating to an 11.99% overall shrinkage in market size over this period.
Future trends to watch for may include increasing consumer preferences for alternative plant-based beverages, innovation in flavoured milk formulations, and sustainability efforts that might impact market dynamics. Monitoring demographic shifts and health trends will also be crucial to understanding future market movements.
