The import of hair waving or straightening preparations to Japan is forecast to decline steadily from 2024 to 2028, starting at 257.45 thousand kilograms and decreasing annually until reaching 185.86 thousand kilograms. This trend reflects a compounded annual growth rate (CAGR) indicating an average reduction in import volume over the five-year period. Notably, the value for 2024 represents a continuation of previous trends, as current year data for 2023 stands at a lower baseline compared to 2024 forecasts, suggesting the downturn was already in motion.
Future trends to watch for include:
- Shifts in consumer preferences towards natural hair and reduced use of chemical treatments.
- Japan's domestic production capacity potentially meeting local demand, reducing reliance on imports.
- Emerging technologies in haircare that could influence consumption patterns and product formulation.
