Forecast: Import of Hair Waving or Straightening Preparations to Brazil

Brazil's import of hair waving or straightening preparations is expected to decline over the forecasted period from 2024 to 2028. Starting at 40.67 thousand US dollars in 2024, the value is projected to decrease to 21.32 thousand US dollars by 2028. This shows a clear downward trend. In 2023, the actual import value stood higher, indicating a continuous annual decline over the forecasted period. The year-on-year percentage variations highlight a steady drop in import values, reflecting a significant market contraction. Over the last two years, the market has already shown a negative trend, and this continues into the forecasted years. The Compound Annual Growth Rate (CAGR) exhibits a consistent decrease, suggesting that the average market reduction per year over the next five years will be substantial.

Future trends to watch include shifts in consumer preferences towards natural hair treatments and the rise of local Brazilian companies producing hair care products. Sustainability concerns and economic factors may also influence the market dynamics in the coming years, potentially affecting both import volumes and values further.

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