The hair shampoos market in Mexico has experienced a significant decline over the past decade. Starting from a peak in 2014 with a market size value of $382.87 million, the market continually shrank to $107.75 million by 2023, a value loss of 71.86% over nine years. This ongoing downward trend indicates considerable market contraction, with year-on-year declines ranging from -4.99% to -22.58%, particularly severe in recent years.
In the short term, over the last two years, the market saw an average yearly decline of 14.18%. Between 2018 and 2023, the CAGR was -11.67%, emphasizing steady annual market shrinkage. Looking forward, significant drop-offs are forecasted, predicting a CAGR of -30.19% from 2024 to 2028, projecting the size to dip to $14.714 million by 2028. This translates to an overall decline of 83.42% in this period.
Future trends to watch for:
- Shifts in consumer preferences towards natural and organic hair care options.
- Potential market innovations or disruptions by new entrants adopting sustainable practices.
- Influence of economic factors and disposable income changes on consumer spending.
- Possible impact of technological advancements in hair care products.