The number of domestic tourists in China has shown a significant upward trend from 2013 onwards, peaking at 6.99 billion person-times in 2023, despite a notable dip in 2020 due to the global pandemic. Year-on-year variations show substantial increases, especially notable rebounds in 2021 and 2022 with rates of 12.75% and 79.42% respectively. Over the last five years, the CAGR has averaged 4.75%, underscoring resilience and recovery in domestic tourism. Looking forward, forecasts for 2028 predict continued growth, with a five-year CAGR of 4.58% and an overall increase of 25.08%.

Future trends to watch for:

Changes in consumer behavior influenced by post-pandemic travel sentiments.
Government policies promoting domestic tourism.
Improvement in infrastructure and technological advancements enhancing travel experiences within China.