In 2023, the number of self-employed persons in advertising and market research in Germany stood at approximately 38 thousand. The forecasts from 2024 to 2028 indicate a stable trend, with the number remaining consistent at 38 thousand each year. This steadiness suggests that no significant growth or decline is anticipated during this period.

Year-on-year variation for 2024 to 2028 is effectively 0%, indicating a flat trend with no change. As the number remains constant, the compound annual growth rate (CAGR) over the five-year period is also 0%.

Future trends to watch include:

The impact of digital transformation on self-employment in the industry.
The role of economic factors and policy changes on market dynamics.
Potential shifts in market demand due to new technologies and consumer preferences.