In Finland's advertising and market research sector, the actual number of employees in 2023 stood at 9.27 thousand. Forecasted data suggests a steady year-on-year growth: a 0.22% increase to 9.29 thousand in 2024, followed by similar incremental rises, reaching 9.39 thousand by 2028. This reflects a compounded average growth rate (CAGR) of approximately 0.25% per year over the next five years.
Future trends to watch for include technological advancements influencing the sector, increased demand for personalized marketing solutions, and the potential impact of economic fluctuations on advertising budgets. Emphasis on digital marketing and data-driven strategies will likely continue to shape the industry's employment landscape.