The United States leads the global number of employees in advertising and market research, other professional, scientific, and technical activities, and veterinary activities with 47.5 thousand units, followed by the United Kingdom and Germany with 10.86 and 9.36 thousand units respectively. From 2023 to 2024, Hungary and Estonia showed the highest year-on-year increase in employment, growing by 2.45% and 3.34%. Meanwhile, Denmark exhibited minimal growth at 0.044%.
Future trends to monitor include the digital transformation in advertising and market research which may lead to increased automation. Additionally, the demand for skilled professionals in data analytics and digital marketing is expected to rise significantly, influencing global employment figures in these sectors. Sustainable and eco-friendly practices in these fields might also reshape job roles and demand. The interplay between technology and customer-centric approaches will be pivotal in defining future workforce needs across these sectors worldwide.
Top countries in Number of Employees in Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities Share by Country (Thousand Units (Persons))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United States | 47.5 | 2023 | +1.25% | +1.36% | View data |
| 2 | 2 United Kingdom | 10.86 | 2023 | +1.09% | +1.46% | View data |
| 3 | 3 Germany | 9.36 | 2023 | +0.86% | +0.7% | View data |
| 4 | 4 France | 5.61 | 2023 | 0% | +0.38% | View data |
| 5 | 5 Spain | 4.66 | 2023 | +0.63% | +0.53% | View data |
| 6 | 6 Italy | 3.99 | 2023 | +1.62% | +1.7% | View data |
| 7 | 7 South Korea | 3.39 | 2023 | +1.68% | +1.84% | View data |
| 8 | 8 Poland | 2.56 | 2023 | +1.16% | +1.64% | View data |
| 9 | 9 Netherlands | 1.99 | 2023 | 0% | +0.27% | View data |
| 10 | 10 Czech Republic | 1.67 | 2023 | +1.92% | +1.45% | View data |
