The coffee substitutes containing coffee market in Portugal has seen a declining trend over the past decade, decreasing from 2.6969 million kilograms in 2013 to 1.6355 million kilograms in 2023. The year-on-year variations frequently reflect this decline, with significant drops such as a -19.93% decrease in 2015 and continued negative trends in later years. The compound annual growth rate (CAGR) for the last five years indicates an average annual decline of -3.75%.
Future trends to watch for:
- Innovative product formulations that might rejuvenate the market.
- Changing consumer preferences towards health and wellness may impact demand.
- Potential market expansion into non-traditional consumer segments may alter growth trajectories.
- Global coffee price fluctuations could influence substitute market dynamics.
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