In 2023, Poland dominated the European vodka market in terms of value share with significant sales, overshadowing Germany, Romania, and smaller markets like Bulgaria and the Czech Republic. Poland's minor growth was 0.4%, while Germany grew 0.56%, showcasing steady demand. Notably, Bulgaria and Ireland saw considerable increases of 3.18% and 3.01%, respectively. Conversely, Lithuania and Austria experienced declines of 3.42% and 2.05%. This suggests a mixed performance across Europe.
Future trends to watch include the potential for market consolidation, increased competition, and sustainability efforts impacting production and consumer preferences. Attention to premiumization and branding will also be Key.
Top countries in Vodka Market Size Value Share by Country (Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Poland | 52.98 | 2023 | +0.016% | +0.4% | View data |
| 2 | 2 Germany | 17.61 | 2023 | +1.61% | +0.56% | View data |
| 3 | 3 Romania | 6.92 | 2023 | +2.02% | -0.057% | View data |
| 4 | 4 Bulgaria | 4.19 | 2023 | +1.45% | +3.18% | View data |
| 5 | 5 Czech Republic | 4.11 | 2023 | -0.049% | +1.87% | View data |
| 6 | 6 Slovakia | 3.26 | 2023 | +1.97% | +2.69% | View data |
| 7 | 7 Lithuania | 3.16 | 2023 | -3.93% | -3.42% | View data |
| 8 | 8 Ireland | 2.28 | 2023 | +2.14% | +3.01% | View data |
| 9 | 9 Hungary | 2.04 | 2023 | +2.14% | +0.5% | View data |
| 10 | 10 Austria | 1.74 | 2023 | -0.82% | -2.05% | View data |
