Key Market Indicators
Vodka consumption is set to reach 204 million euros by 2026, up from 196 million in 2020, growing at an average rate of 0.7% year on year. Demand rose 2.2% year on year. Germany, Spain and Romania were the second, third and fourth largest markets respectively. German vodka sales are set to reach 24 million liters of pure alcohol in 2026, the same as 2021. Since 2014, the German market has decreased by 3.5% year on year. France overtook them in 2021, with 24 million liters of pure alcohol. France, Germany and Italy were the second, third and fourth largest markets respectively.
