Between 2013 and 2023, the per capita consumption of women's and girls' cotton shorts in the Netherlands increased marginally, from 0.42 in 2013 to 0.5 in 2023. The market experienced fluctuations, notably dipping in 2019 and 2020, but showed recovery from 2021 onwards. The year 2023 witnessed a value of 0.5 per capita. Analyzing year-on-year trends, there was a notable decline in 2020, but recent years present a positive momentum with a stable outlook.
Looking ahead, the market could benefit from the increased focus on sustainability, influencing consumer preferences towards cotton. Monitoring changes in fashion trends, especially relating to leisurewear, can offer insight into future market shifts.
