The value added of the advertising and market research sector in Poland, expressed in Billion Zloty, stood at 14.92 in 2023. This represents a modest increase based on historical data, with slight fluctuations observed over the past decade. Following a 12.49% decline in 2013, the sector experienced volatility, culminating in incremental growth over the last few years. The year-on-year percentage change for 2023 was a moderate 0.25%. The latest compound annual growth rate (CAGR) over the past five years is a minimal 0.22%, indicating a slow but stable growth trend.
Between 2013 and 2019, the market faced notable fluctuations but started to stabilize post-2020, with consistent, albeit small, growth recorded annually. For future trends, the sector could benefit from advancements in digital tools, the rise of data-driven marketing strategies, and potential economic recovery post-pandemic.
