The market research and public opinion polling sector in Belgium has exhibited fluctuating trends over the last decade. From 2013 to 2023, the industry faced highs and lows, beginning with a high of 1.16 billion Euros in 2013 and dipping to 0.9294 billion Euros in 2023. The sector saw its largest year-on-year decline in 2016 by 23.53% and a sharp recovery was noted in 2021 with a 19.46% increase. Over the last five years (2019-2023), the CAGR was 0.64%, reflecting modest annual growth.
Future trends over the forecast period (2024-2028) indicate a gradual decline with a forecasted 5-year CAGR of -0.7%. By 2028, production is projected to drop to 0.88889 billion Euros, marking a 3.47% decrease in comparison to 2023. The main points to watch will involve technological advancements, changes in consumer behavior, and potential economic fluctuations impacting the sector.
