The landscape for young high growth enterprises (gazelles) in advertising and market research shows varied growth across Europe in 2024. Romania leads with 24.76 units, marking a significant 30.26% increase from 2023. Italy follows with 19.81 units, up by 5.92%. Hungary's gazelles grew 4.56% to 16.51 units. Lithuania reported no change at 14.86 units. Slovakia saw an 8.45% uptick to 9.91 units, while Portugal, Latvia, and Norway remained static at 6.6, 3.3, and 1.65 units respectively. The Czech Republic experienced a decline, dropping 12.94% to 1.65 units in 2023.
Future trends to watch include:
- A potential increase in digital marketing and research capabilities driving the emergence of new gazelles.
- Policy changes and funding initiatives at the EU level that might bolster growth in underperforming countries.
- Technological advancements that could reshape the competitive landscape, offering opportunities for new entrants.
Top countries in Number of Young High Growth Enterprises (Gazelles) in Advertising and Market Research Share by Country (Units (Enterprises))
| # | 9 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Romania | 24.76 | 2023 | +25% | +30.26% | View data |
| 2 | 2 Italy | 19.81 | 2023 | +20% | +5.92% | View data |
| 3 | 3 Hungary | 16.51 | 2023 | +11.11% | +4.56% | View data |
| 4 | 4 Lithuania | 14.86 | 2023 | +12.5% | 0% | View data |
| 5 | 5 Slovakia | 9.91 | 2023 | +20% | +8.45% | View data |
| 6 | 6 Portugal | 6.6 | 2023 | 0% | 0% | View data |
| 7 | 7 Latvia | 3.3 | 2023 | 0% | 0% | View data |
| 8 | 8 Norway | 1.65 | 2023 | 0% | View data | |
| 9 | 9 Czech Republic | 1.65 | 2023 | -50% | -12.94% | View data |
