The production value for market research and public opinion polling in Italy is forecasted to decline from 2024 to 2028, showing a clear downward trend. Starting at 1.01 billion euros in 2024, the value decreases annually, reaching 0.8426 billion euros by 2028. Comparing 2024 to 2023, the actual value stood at 1.04 billion euros, implying a slight decrease projected for 2024. Year-on-year variations show moderate decline rates, and the Compound Annual Growth Rate (CAGR) over the five-year period indicates an average annual decrease of around 4%.
Future trends to watch for include:
- Technological advancements shaping data collection methods.
- Increasing demand for personalized and agile polling services.
- Shifts in client industries, focusing more on digital and innovative sectors.
