The employment in the market research and public opinion polling sector in Italy has shown a declining trajectory based on forecasted data. From 2024 (6,200 employees) to 2028 (4,430 employees), the sector is expected to witness a consistent decrease with an average compound annual growth rate (CAGR) of approximately -8%.
Year-on-year variations reveal moderate declines: approximately -7.3% from 2024 to 2025, -7.8% from 2025 to 2026, and around -8.3% from 2026 to 2027, and finally -8.9% from 2027 to 2028.
Future trends to monitor include:
- Technological advancements affecting traditional roles.
- Automation reducing the need for human resources.
- Shifts in demand for data-driven insights and analytics expertise.
- Potential skill gaps and training needs as the field evolves.
