The flavoured liquid milk products market in Poland exhibited fluctuations in consumption volume per capita over the past decade. From 2012 to 2016, there was a steady increase, peaking in 2016 at 7.72 kg per capita. This growth was followed by a notable decline in 2017 and subsequent recovery phases characterized by small year-on-year variations. In 2023, the volume per capita stood stable around 7.18 kg.
Over the last two years, there has been a minor positive year-on-year growth from 2020 to 2022. The compound annual growth rate (CAGR) for the past five years, however, indicates a nearly flat trend, reflecting slight inconsistencies in consumer preferences or external market factors affecting consumption.
Future trends to watch for include potential fluctuations due to changing consumer health perceptions, economic conditions, and innovations in flavour offerings impacting market dynamics. Increased demand for healthier, low-sugar flavoured milk options may also play a pivotal role in shaping the market.
