The forecast for Italy’s prepared or preserved frozen potatoes market exhibits a steady increase in per capita consumption from 2024 to 2028, starting at 4.28 kg and rising to 4.40 kg. This upward trend suggests a positive shift in consumer preferences or increased availability. In 2023, the per capita consumption was slightly below 4.28 kg, indicating a consistent growth trajectory. Year-on-year changes reflect modest growth, ranging around 0.7% annually.
Future trends to watch include:
- Impact of health trends on frozen food consumption.
- Influence of economic factors on purchasing power.
- Potential innovations in potato-based products driving demand.
