The non-solid soap market in Lebanon stood at a value of 11.884 million USD in 2023, demonstrating a gradual increase over the decade. Analyzing the past two years, there's a year-on-year growth of 1.91% in 2022 and 1.83% in 2023. The Compound Annual Growth Rate (CAGR) over the last five years averages at 1.99%, indicating a modest pace of growth. Despite a slight decline in 2020, the market has shown resilience and a return to growth.
Future trends to watch for include shifts in consumer preferences towards eco-friendly products and the potential impact of economic conditions on purchasing power in Lebanon. Monitoring these aspects will be crucial for understanding the market's trajectory.