The forecasted household expenditure on soya and novel protein foods in the UK is projected to grow steadily from 2024 to 2028. In 2023, the expenditure stood at 6.60 Pence Sterling per capita per week, and it is expected to reach 7.3 by 2028. The year-on-year percentage increase illustrates a consistent upward trend, reflecting growing consumer interest in plant-based diets. From 2024 to 2028, the compound annual growth rate (CAGR) suggests continuous growth in household spending on these products.
Future trends to watch for:
- Increasing consumer awareness of health and environmental benefits of plant-based diets.
- Potential innovations in novel protein foods enhancing taste, nutrition, and appeal.
- Market expansions driven by demographic changes and shifts in dietary preferences.
- Impact of economic factors such as inflation and income levels on consumer spending.