The underwear market in Poland has shown significant growth over the past decade, increasing from 545.02 million Euros in 2013 to 1117.1 million Euros in 2023. The market experienced notable spikes in 2015 and 2017 with growth rates of 21.09% and 26.4% respectively. The CAGR over the period from 2013 to 2023 was approximately 2.1%, reflecting steady growth despite a few fluctuations, such as the decline in 2019 and a sharp drop in 2020.
Looking ahead, the market is expected to continue its upward trend. The forecasted values for 2024 and onward predict a consistent growth rate with a 5-year CAGR of 2.23% and an overall increase of 11.66% by 2028. This suggests a stable market environment with moderate growth expectations.
Future trends to watch for in the Polish underwear market include:
- The impact of digital and e-commerce sales channels as consumers continue to shift their shopping habits online.
- Increasing demand for sustainable and eco-friendly products as environmental concerns gain more attention.
- Heightened interest in premium and comfort-centric brands, driven by changing consumer preferences and lifestyle shifts.
