The non-solid soap market in the US reached 1.12 billion USD in 2023. Forecasts show a steady growth trajectory, with the market size expected to reach 1.1772 billion USD by 2028. From a year-on-year perspective, growth shows modest yet consistent increases, approximately between 1% to 1.3% per annum from 2024 to 2028. Over this five-year period, the market is expected to grow at a compound annual growth rate (CAGR) of roughly 1.2%.
Future trends to watch for include emerging consumer preferences for sustainable and natural ingredients, which might drive innovation and product differentiation. Additionally, technological advancements in packaging and online sales channels could further influence market dynamics.
