The per capita market size value for soap (except solid soap) in Lithuania decreased from $1.95 in 2013 to $1.66 in 2023. This represents an overall decline over the decade. The past two years showed a negative year-on-year variation, with a decrease from $1.7 in 2021 to $1.66 in 2023. The compound annual growth rate (CAGR) over the last five years is also negative, averaging a yearly decline. This long-term downward trend suggests a declining interest or substitution effect with alternative hygiene products.
Future trends to watch for include:
- Potential impacts of economic conditions or changes in consumer preferences towards more sustainable or multi-purpose products.
- Possible market innovation or diversification, given environmental concerns and hygiene trends post-COVID.
